Why are we missing revenue targets and suffering from low conversion rates?
Why are our prospects and customers not adopting our products and new features?

A recent MIT survey of more than 400 global CEOs found that excellence in execution of their go to market strategy was their number one challenge.

However, pinpointing the underlying cause of your Go To Market pain points can be difficult.

C-Suite executives and stakeholders lack clarity as to why product sales growth and product adoption are falling short of plan.

Egress’s Go-to-Market Gap Assessment pinpoints the specific components of your go-to-market strategy that require focus. Using quantitative and qualitative data collection and analysis, we assess your target customer alignment, value proposition, pricing, competitive differentiation, positioning, and launch our clients to expeditiously align their efforts on the areas that will produce the fastest and greatest impact on the health of their business.

Blogs

Recent Posts from Leading Product Management experts  

1. STOP USING YOUR GO-TO-MARKET STRATEGY AS A BUCKET

Egress Solutions' Go-to-Market Execution framework is used to help our clients accurately and adequately assess and adjust their go-to-market need to get immediate and long-term benefit in the areas of product adoption and sales velocity. Read more...

2. Go-to-Market Execution: The Fable of the Chicken and the Pig

When it comes to Go-to-Market, for many of these companies, there are too many chickens! If you are a stakeholder in your company’s technology, product, market, channel or sales function; if you have a big annual quota you should keep reading. Read more...

3. GO TO MARKET: FINGER POINTING 101

When you miss your revenue targets, suffer from low conversion rates, or struggle to obtain strong product adoption, what inevitably happens next? Finger Pointing - you are not sure what part of your GTM strategy needs work.Read the blog to avoid gaps in your Go-to-Market strategy. Read more...

4System of Record for Go-to-Market

A key reason to have a product management system of record is to help product managers manage 'cognitive overload'. The benefit of storing information in a central place as an enterprise asset makes a big difference in our day-to-day life. And this is also true for go-to-market information. Read more...

Infographics

View or download our Win-Loss Analysis infographics 

 GTM-Framework-Best-Practice

GTM-Framework

Our Services

Egress Solutions is a Product Management and Marketing Consulting firm. Our consulting engagements have delivered the essential components to establish product management and product marketing excellence

Our services are designed to help you and your team define and create the innovative products your market wants. Every client is different, but our process allows us to start wherever you are and help your organization make rapid progress.

GO-TO-MARKET ASSESSMENT

Egress’s Go-to-Market Gap Assessment pinpoints the specific components of your go-to-market strategy that require focus. Using quantitative and qualitative data collection and analysis, we assess your target customer alignment, value proposition, pricing, competitive differentiation, positioning, and launch our clients to expeditiously align their efforts on the areas that will produce the fastest and greatest impact on the health of their business.

Learn More...

Contact Us